President’s Letter
Baffled by the world of a bajillion beauty products?
As much as we’d like to believe that all beauty comes from within, upkeep plays a huge role, and women are willing to pay a heck of a lot for it! It takes a year’s salary worth of exercising, waxing, plucking, exfoliating, coloring, and polishing to look this good, so it’s not shocking that Americans spend approximately $80 billion annually on beauty products and services.
With today’s massive amount of beauty and wellness options to choose from, Shecky’s is pretty proud to announce its annual Beauty at Its Best Winners 2007/2008. Finally women have a comprehensive resource to over 200 best-in-beauty products categorized by Body, Face, and Hair. From creams to cleansers, tanners to teeth whiteners, lash extensions to lip-smacking glosses, de-frizzers to de-puffers—Shecky’s Beauty at Its Best Winners cover everything a beauty maven needs…no matter the budget. Our team of beauty editors, including yours truly, has been plucked, trimmed, lacquered, blown-out, waxed, and rubbed non-stop to bring you the all-star products that established and emerging beauty brands have to offer today. Yes, it was indeed a hard job but someone had to do it.
And for you beauty babes living in the Big Apple, where Shecky’s Headquarters is based, we’ve got you even further covered with our Shortlist Winners of Beauty Services.
In case you missed Shecky’s Beauty Night Out event Oct. 24th-25th, 2007 in NYC, it was a huge success!! We showcased Shecky’s 2007 BEAUTY AT ITS BEST product and service winners, along with rising-star fashion and beauty brands. For pictures and info on the event or to be kept in the loop on the next event, click here.
Stay beautiful!

Claudia Chan
President, Shecky's Media